The Baby Boomer Market
Last week my blog post, entitled “Who is Your Target Market” addressed the importance of identifying your target market and how to direct your marketing efforts to them directly.
In many cases, Baby Boomers, are the ideal client for some products and services.
Recently, a survey was sent to my email focusing on Baby Boomers and their wants, needs and interests. I filled it out and was provided with the results. I found it very interesting and would like to share those results at this time. As well, I have asked for permission from the lady who conducted this survey to share this information and she graciously approved. She asked that I share the link to her website and invite others to do her survey themselves. She will be happy to provide the latest results of this on-going survey to all participants whose birthdates are between 1946 and 1964.
Her name is Elizabeth H. Cottrell and her contact info is below:
Her website: http://www.heartspoken.com/ The link to the survey: http://bit.ly/8OkAO
| BABY BOOMER MARKET SURVEY RESULTS | ||
|---|---|---|
| 1 | How concerned are you about your financial future? | |
| Concerned to the point of anxiety Very Concerned Concerned Somewhat Concerned Not Concerned | 25.2% 29.0% 24.3% 15.9% 5.6% |
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| 2 | How concerned are you about your children (or grandchildren) being able to live as happy, independent adults? | |
| Concerned to the point of anxiety Very Concerned Concerned Somewhat Concerned Not Concerned | 5.9% 25.5% 21.6% 23.5% 23.5% |
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| 3 | How concerned are you about handling issues that face your aging parents (housing, caretaking, driving, estate planning, end-of-life decisions, etc.)? | |
| Concerned to the point of anxiety Very Concerned Concerned Somewhat Concerned Not Concerned | 4.0% 22.0% 28.0% 19.0% 27% |
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| 4 | How concerned are you about environmental issues and sustainability of natural resources? | |
| Concerned to the point of anxiety: 8.4% Very Concerned: 29.9% Concerned: 27.1% Somewhat Concerned: 19.6% Not Concerned: 15% | 8.4% 29.9% 27.1% 19.6% 15.0% |
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| 5 | How interested are you in cultivating and expanding your spirtual development? | |
| Not at all interested Somewhat interested Very interested in spiritual development within current faith Very interested in all aspects of spiritual development | 12.1% 24.3% 24.3% 39.3% |
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| 6 | Please tell us what other media you've viewed/used for information or entertainment in the last 3 months? | |
| Video/CD/DVD SmartPhone Radio Internet Television Social Media | 77.6% 14.0% 74.8% 99.1% 91.6% 81.3% |
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| 7 | What are your primary non-employment activities, interests and/or hobbies? | |
| 7 | Writing Woodworking/Carpentry Walking/Hiking Travel Tennis Spending time with Family Speed Reading Relationships/Dating Reading Political Activities Photography Outdoor Activities Musical Activities Golf Genealogy Gardening Entrepreneurial Activities Education/Learning Crafts College-level Coursework Collecting Charitable Activities/Volunteer Work Camping Birding Art | 71.7% 3.8% 47.2% 38.7% 3.8% 57.5% 1.9% 5.7% 77.4% 12.3% 23.6% 31.3% 24.5% 11.3% 4.7% 34.9% 57.5% 48.1% 19.8% 9.4% 4.7% 26.4% 7.5% 4.7% 17.0% |
| 8 | Many Baby Boomers cherish this time in their lives to learn new things and take on new challenges. In which of the following areas would you most want to increase your knoweldge or expertise in the next 5 years? | |
| Other Writing/Self-Publishing Spiritual Development Self Help Relationships/Dating Public Speaking Philanthropy Personal Finance Personal Development Nutrition Leaving a Legacy Learning New Skills Learning a New Language Investment Strategies Home or Small Business Opportunities Health/Fitness Grandparenting Estate Planning Environmental/Sustainability Awareness Business/Entrepreneurial Models | 35.0% 69.4% 39.4% 21.1% 6.5% 19.1% 11.8% 32.6% 50.5% 38.3% 18.2% 31.0% 16.8% 18.7% 42.9% 40.8% 10.8% 6.6% 18.3% 58.8% |
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